The Complete Guide to Logo Sizes in 2026
Getting your logo sizes right across every platform is one of the most overlooked steps in building a professional brand. Each platform — from Instagram to Google search results — requires specific dimensions, and uploading the wrong size means your logo gets cropped, stretched, or blurred.
Why favicon generation matters
A favicon is the small icon that appears in browser tabs, bookmarks, Google search results, and mobile home screens when someone saves your website. Modern browsers expect multiple favicon formats: a classic favicon.ico for legacy support, PNG favicons at 16, 32, and 48 pixels for modern browsers, a 180×180 Apple Touch icon for iOS devices, 192 and 512 pixel Android Chrome icons for Progressive Web Apps, and configuration files like site.webmanifest and browserconfig.xml that tell browsers and operating systems how to display your icon.
Social media logo sizes in 2026
Every social media platform has its own requirements. Instagram, Facebook, LinkedIn, and X (Twitter) all use 400×400 pixel profile images displayed in a circular crop. YouTube requires a larger 800×800 icon. Cover banners vary widely: Facebook uses 820×312, LinkedIn needs 1584×396, X uses 1500×500, and YouTube banners are a massive 2560×1440 pixels. Getting these wrong means your branding looks amateur before anyone even reads your content.
Website header logos and retina displays
Website logos need to look sharp on both standard and high-density (retina) displays. A standard header logo at 250×100 pixels will look blurry on modern phones and laptops, so you also need a 2x version at 500×200 pixels. The same applies to compact navigation logos — always prepare both 1x and 2x versions.
Email signature and marketing logos
Email signature logos should be around 300×100 pixels to display consistently across Gmail, Outlook, and Apple Mail. For email marketing newsletters, a header logo at 600 pixels wide ensures it looks clean on both desktop and mobile clients. Always use PNG format with transparency for email logos.
Print-ready logo exports
Print materials — business cards, speaker one-sheets, event banners, and press kits — require high-resolution logos. A 2000×2000 pixel export gives you plenty of resolution for most print applications. For the sharpest results, always start with the highest resolution source file available and scale down, never up.